About Pink

We are a multi-award winning professional services organization celebrating over 40 years of experience. Recognized worldwide as an industry leader, we are THE IT service management experts!

Training & Certifications
As a leading and pioneering force, Pink Elephant was instrumental in launching the world’s first IT service management (ITSM) certification course in the late 1980s. This established a standard that would later be adopted worldwide.

Over the past four decades – through cutting-edge education and training programs – Pink Elephant has educated close to one million IT professionals. Our courses and consulting services have helped them to implement best practices and drive operational efficiency in their organizations.

Pink Elephant’s unwavering commitment to advancing the ITSM discipline enables us to continue to lead the way in professional development by collaborating with certification partners such as Professional Designations Corp. (PDC). Most recently, this collaboration resulted in the creation of integratedITSM™ training. Our visionary approach is built on non-proprietary best practices and is supported by a robust suite of IT service management- and business-focused certifications and professional designations. This evolution has made Pink Elephant synonymous with excellence in ITSM by providing organizations with the tools and knowledge to align IT services with business goals, optimize performance, and foster innovation.

Pink Elephant's leadership in IT service management education not only spans decades but also continues to progress in line with industry trends and technological advancements. This ensures IT professionals remain equipped with the most relevant skills and certifications needed to succeed in a rapidly changing digital landscape.

Take a look at our education programs here.

Consulting
Pink Elephant’s consultants help organizations solve their IT service management process problems by analyzing and identifying inefficiencies to optimize their workflows and IT business systems. Our goal is to help organizations streamline their processes and implement best practices tailored to their specific needs. This targeted approach enhances operational efficiency, reduces costs, and improves overall performance by allowing organizations to proactively address issues and achieve their strategic and IT goals more effectively.

Read more about our consulting services here.

Conferences & Special Events
Pink Elephant’s unparalleled annual IT service management conference, now in its 28th hugely successful year, showcases the brightest minds and trailblazing advancements that set the gold standard for the industry. Groundbreaking sessions, masterclass workshops, and keynote addresses from global leaders are all meticulously curated to inspire and elevate IT service management practices. With unmatched insights, our conference is not just an event – it's the ultimate platform for showcasing ITSM excellence. Take a look at our next conference, which includes the dates, speakers, and program by clicking here.

Through a regular schedule of highly educational live and recorded webinars, Pink Elephant’s highly knowledgeable consultants address today’s most meaningful subjects. See our currently scheduled and past webinars by clicking here.

PinkATLAS®
As the world’s premier online resource for IT service management, PinkATLAS is an unrivaled treasure trove that boasts hundreds of invaluable tools and documents that are meticulously curated to propel your IT service management capabilities to new heights. This expansive digital repository is a game-changer that offers everything from state-of-the-art templates and comprehensive guides to expert white papers, webinars, and other valuable tools. With its unparalleled depth and breadth, this library is your ultimate gateway to mastering ITSM by instilling you with the knowledge needed to drive efficiency and excellence across your organization.

Read more about PinkATLAS here.

PinkVERIFY®
The industry’s first and still #1 IT service management software assessment, Pink VERIFY is recognized for its rigorous standards and comprehensive evaluation framework. PinkVERIFY helps software vendor organizations ensure their IT tools align with industry best practices. PinkVERIFY is not just a certification; it’s a testament to reliability and excellence. Our approach meticulously assesses software against a set of critical ITSM and industry criteria that provides clear insights into its capabilities and ensures it meets essential requirements. This assessment enables IT organizations and practitioners to make informed purchasing decisions to optimize their IT operations and enhance service delivery.

Check out the list of certified ITSM software tools here.

PinkSCAN® & PinkBASELINE
 Pink Elephant was the first to introduce an IT service management-focused process maturity assessment. Prominent in the industry, Pink’s expert consultants have conducted thousands of assessments over the past three decades that validate IT organizations to not just succeed but to truly excel in their operations. These process maturity assessments serve as a crucial component in the framework of continuous improvement, providing organizations with a road map to enhance their efficiency, effectiveness, and overall performance – empowering them not just to succeed but truly excel.

Read more about our approach to PinkSCAN and PinkBASELINE process maturity assessments here.

Pink Elephant’s Talent
At Pink Elephant, we pride ourselves on delivering unparalleled training and consulting services. Our instructors and consultants are recognized as among the most experienced, knowledgeable, and respected IT service management experts globally.

Our highly talented team of IT service management trainers and consultants are seasoned veterans, each bringing multiple decades of extensive experience to the table. These experts not only hold numerous prestigious business and IT industry designations and certifications but also stand out as authors and contributors to highly regarded publications that shape the industry narrative. Their involvement extends beyond writing. They actively contribute to the development of essential bodies of knowledge, frameworks, and content architecture that guide best practices in IT service management. Renowned globally as illustrious in their field, our trainers are committed to sharing their vast expertise and insights, qualifying organizations to achieve excellence in their IT service delivery and management.

Our consultants and trainers are not just seasoned professionals; they are authoritative figures in IT service management, equipped with extensive industry experience and insights. Their depth of knowledge is continuously enriched through their roles as thought leaders who actively contribute to advancing the best practices within the ITSM community. This commitment to ongoing learning enables them to not only teach but to also inspire and guide organizations through the complexities of IT service management.

Why Choose Pink Elephant?
With a foundation built on rigorous principles and an unwavering commitment to quality, Pink Elephant instructors are uniquely positioned to guide organizations through their ITSM journeys. Our team not only brings a wealth of knowledge and experience but also a profound passion for empowering individuals and organizations to achieve service excellence. The trust and respect we’ve garnered within the industry stem from our consistent delivery of high-impact training and consulting services that pave the way for transformative results.

By choosing Pink Elephant, you are not only investing in the growth and development of your teams but also aligning with the best in the business – experts who are dedicated to maintaining the absolute highest standards in IT service management.

Global Presence
Pink Elephant is an international company with offices and/or partners in all major global regions that include Canada, USA, Mexico, United Kingdom, The Netherlands, South Africa, and Trinidad & Tobago. For full contact details, click here.